August 30, 2011
Boeing introduces 737 MAX with launch of new aircraft family
Boeing has unveiled the 737 MAX, the name of the new engine variant of the market-leading 737 launched on August 31. The new family of aircraft – 737 MAX 7, 737 MAX 8 and 737 MAX 9 – builds on the strengths of the Next-Generation 737.
“The 737 MAX offers airlines the right solution and the best choice for creating the most successful future with improved profitability,” said Nicole Piasecki, vice president of Business Development and Strategic Integration, Boeing Commercial Airplanes. “The 737 MAX will deliver maximum efficiency, maximum reliability and the Boeing Sky Interior will continue to offer maximum passenger comfort. We call it the 737 MAX because it optimizes everything we and our customers have learned about designing, building, maintaining and operating the world’s best single-aisle airplane.”
The 737 MAX will deliver big fuel savings that airlines will need to successfully compete in the future. Airlines will benefit from a 7 percent advantage in operating costs over future competing airplanes as a result of optimized CFM International LEAP-1B engines, more efficient structural design and lower maintenance requirements.