Shell formally launched its European program Aviation Centre of Excellence (ACE), a proposition designed for fixed-base operators (FBOs) and small and medium size airports. The ACE program from Shell is designed to meet customer needs whether it is safe and effective operations, marketing support for growth, supply security, modern up-to-date equipment, or a partner that is easy to do business with. The marketing support element includes joint promotional and marketing materials and Shell Fuel & Fly Card. The supply security portfolio provides customers with access to a global supply and trading network, product quality assurance procedures and experts in fuels and logistics. Safety operations management gives access to Shell Airport operating manual, renowned effective Shell HSSE programs, flexible operations training, dedicated technical support and inspection and assessment. Collaboration with Shell Aviation means dedicated customer care, access to AeroShell Lubricants range and Shell Water Detectors. And finally, the asset offering extends to supply, management and maintenance of equipment required for business operations.