New Brazilian domestic airline to be named 'Azul'

JetBlue founder David Neeleman’s Brazilian domestic airline will be named: ‘Azul’ (Portuguese for blue). The name was one of 150,000 submitted by Brazilian consumers in an online competition.

Azul Linhas Aereas Brasileiras, SA plans to commence service in January 2009 and has ordered a fleet of 76 Embraer jets. The new airline proposes to bypass congested hubs offering point-to-point service with exceptional quality and lower prices. Azul’s Embraer 195 aircraft will be equipped with 118 ultra-leather seats in a comfortable 2 by 2 configuration. In addition, these state-of-the-art aircraft are configured with the latest technology including dual heads up display, offering a new standard of operational safety. The new company also will be the first in Latin America to install LiveTV, providing live TV inflight via satellite.

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