Chameleon Products, a specialist interior supplier and Flying Service, a UK based Aircraft seat manufacturer, who have been producing seats for over 50 years, have collaborated to produce a new economy seat called ESP. The ESP (Extendable Seat Product) converts from a standard economy seat into a lounger seat which enables passengers to lie flat in a sleeping position or to relax with other travelling companions or family. The seat which has been produced can also be used to differentiate new areas in the cabin and provide new revenue streams for airlines, by allowing them to utilise unsold seat places on flights offering the “ESP” option or by offering “ESP” as a part of a reward or upgrade package. The ESP seat can be produced for any aircraft type and certification is about 12 weeks. The product can quickly enter service with A330 operators in particular as Flying Service already have a 16G A330 approved standard economy seat at a 34 inch pitch. However the ESP seat has been designed to go into a 29 inch pitch allowing more seats to be put into the aircraft. The seat when not in its ESP mode can be used as a normal economy seat.