Southwest Airlines has selected the Customer seats for its future Boeing 737-800 and 737 MAX aircraft deliveries. The carrier, in partnership with Boeing, will be the first to roll out the new seats, beginning mid-2016, on new deliveries of its Boeing 737-800. B/E Aerospace, who designed and engineered the seats, unveiled the new product at the Aircraft Interiors Expo in Hamburg, Germany. In 2011, Southwest Airlines led the industry by announcing it would be the launch customer of Boeing’s new 737 MAX aircraft with the first delivery expected in 2017. As the operator of the largest Boeing 737 fleet in the world, Southwest will continue with tradition and lead the industry as the launch customer for the next generation in aircraft seating.