WestJet appoints new Chief Commercial Officer

Arved von zur Muehlen

WestJet has appointed Arved von zur Muehlen to the position of Chief Commercial Officer. Arved joins WestJet on January 2, 2019, subject to Canadian Immigration approval.

Reporting to President and CEO, Ed Sims, Arved will lead WestJet’s commercial team with responsibility for all aspects of the commercial function including sales, marketing, product, network planning, revenue management, corporate development, airline partnerships and WestJet Vacations.

Arved brings more than 20 years of commercial aviation experience to WestJet and will be joining the airline from Malaysia Airlines, where he served as Chief Commercial Officer responsible for the sales, revenue management, network planning, marketing and branding, product development, digital and customer experience.

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