‘Turn the Tide on Plastic’ still carrying Hi Fly’s sustainability message to global audience

Hi Fly's Airbus A330 "Turn the Tide on Plastic" ©George Aldrich, Birmingham

Hi Fly’s ‘Turn the Tide on Plastic’ Airbus A330 continues to circumnavigate the globe on its mission to raise public awareness of plastic pollution in the world’s oceans.

With close to 20 months now decorated in the livery of the campaign with the ‘Turn the Tide’ message boldly displayed on its fuselage, the aircraft has already travelled to all five continents, taken more than 600 flights and landed in over 60 destinations worldwide.

In Europe, the now famous airliner has visited the UK, France, Belgium, Portugal, Spain, Germany, Italy, Bulgaria and Turkey.

While in Africa, Tunisia, Morocco, Nigeria, Ruanda, Madagascar, Guinea, the Congo, Senegal, Kenya, and Mauritius have all welcomed Hi Fly’s themed Airbus A330, as have some of the world’s most spectacular destinations such as Reunion Island, the Dominican Republic, French Polynesia, Cuba and Jamaica.

On the American continents: the USA, Canada and Brazil, Argentina, Panama, Venezuela and Guyana have also received a visit from the plane, while in Asia, travellers in India, China, Thailand, Tajikistan, Afghanistan and Russia, may well have seen the painted jet as it carried its message on sustainability to the four corners of the earth.

The Middle Eastern nations of Jordan, Saudi Arabia and Iraq have also been visited, but the region that has seen the most of the inspiring jetliner was Australasia, where it flew between Australia and New Zealand.

The Hi Fly Airbus was decorated in its ‘Turn the Tide on Plastic’ livery after its principal sustainability partner the Mirpuri Foundation became also the Principal Sustainability partner of the Volvo Ocean Race and founding partner of Team Turn The Tide on Plastic, in the 2017-18 edition of the race.

Hi Fly has announced its plan to be the first airline to be completely ‘single-use plastic-free’ by the end of this year.

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