SAS presents new livery for first time in 21 years


For the first time in 21 years, SAS has launched a brand new visual identity and revealed a new design for its aircraft exterior. The new livery is a modern take on classic Scandinavian design, and to highlight the future of SAS, the new Airbus A350, and A320neo – one the market’s most modern and fuel-efficient aircraft, will be the first to feature the new design.

The roll-out of the new SAS livery will follow the normal maintenance program of the aircraft, meaning the existing fleet will be updated with the new livery in accordance with an already scheduled repaint process every five to six years. All SAS aircraft will feature the new livery by 2024.

SAS has chosen an advanced coating material provided by AkzoNobel, allowing fewer layers of color to be added. This reduces the weight of the aircraft significantly and translates into fuel savings as well as reduced CO2 emissions. Furthermore, the paint contains fewer toxins than conventional paint systems, while the increased durability allows for longer intervals between complete repaints.

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