Akbar Travels and Sabre cement 20-year relationship with new strategic partnership agreement

Software and technology provider Sabre Corporation and India’s largest travel agency, Akbar Travels (Akbar), have signed a new long-term, strategic partnership agreement to further expand Sabre’s footprint in the Indian subcontinent while driving operational efficiencies to increase productivity and profitability for Akbar.

Under the extended and expanded agreement, Sabre will continue to be Akbar’s preferred global distribution (GDS) partner in India, ensuring that the firm, which is the largest travel company in India in terms of IATA-approved branches, staff numbers, and business turnover, can continue to access real-time, rich content from hundreds of thousands of airlines, hoteliers and other travel providers through Sabre’s intuitive Sabre Red 360 interface.

In addition to this latest renewal, Akbar and Sabre will also be working more closely together through the appointment of software company Benzy Infotech, a 100% subsidiary of the Akbar Group, as Sabre’s partner for 15 states in India to promote and develop Sabre’s business in these markets and strengthen its presence across the Indian subcontinent.

This new announcement from Sabre and Akbar follows an earlier deal enhancement last year when Akbar selected Sabre’s Content Services for Lodging (CSL) APIs to enable its agents to more easily shop, compare, and book more than a million lodging options for clients. 

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