Lion Air Group and Sabre sign long-term partnership renewal

Sabre and Lion Air Group have extended their partnership ©Sabre

Sabre Corporation , a leading software and technology provider that powers the global travel industry, has signed an extended and enhanced agreement with Indonesia’s Lion Air Group, to enable its airlines to make the most of every seat by increasing its ancillary revenue capabilities, and to improve its performance with new technology.  

Lion Air Group and Sabre have a valued and long-standing relationship, with the carrier already using Sabre’s SabreSonic Customer Sales and Service (CSS) as well as a suite of crew management, operations, and scheduling solutions to help optimize daily functions, reduce costs and plan strategically across the Lion Air group, which also includes Batik Air Indonesia, Wings, Malindo Air and Thai Lion Mentari. The group also distributes its inventory globally through Sabre’s GDS platform. 

The Jakarta-headquartered airline group, which flies to destinations across Asia Pacific, is adding to its technological toolkit with an extra set of omni-channel tools from Sabre.  

Additional ancillary revenue optimization solutions will provide end-to-end capabilities to easily create, and market ancillary offers across all channels, including differentiated seat price, and facilitating the payment and delivery of ancillary services across the airline group. This will provide significant opportunities to increase revenues through the sale of ancillary services via partner carriers, as well as enabling Lion Air Group to sell supplementary ancillaries at check in. The Group will also be able to create unique ancillary inclusions, selling and price points for each of its brands. Sabre technology will provide Advance Shopping capabilities, for more accurate shopping results, and enable self-service features complementing the Automated Exchange and Refund capabilities, as well as the automation required to reaccommodate ancillaries to the new flights after a disruption.  

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