Virgin Australia selects Sabre’s Revenue Optimizer to modernise retailing strategy

Virgin Australia ©Sabre

Virgin Australia is migrating to Sabre’s Revenue Optimizer solution to enable optimal pricing decisions and drive total revenue optimization to respond dynamically to today’s fluid travel environment.  

While previously airline pricing and availability planning has typically relied on historical data, the pandemic has resulted in unprecedented changes to the global travel marketplace, making past patterns much less reliable. Sabre Revenue Optimizer will enable Virgin Australia to take a 360-degree approach to forecasting, analysing and optimizing revenue streams by providing real-time visibility into the total revenue of every flight, market and departure date.   

Currently, the Brisbane-headquartered carrier is using a number of different systems in its revenue optimization strategy. The airline will be moving to Sabre Revenue Optimizer to drive its technological transformation and break down data silos to enable it to leverage intelligent decision support to recommend availability, customer choice-based demand forecasting and competitive intelligence. 

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