HAECO appoints Chief Commercial Officer

Gerald Steinhoff

HAECO has announced the appointment of Gerald Steinhoff as Chief Commercial Officer effective January 1, 2023. He will succeed Richard Kendall who will be retiring from Swire Group, the parent company of HAECO, at the end of the year.
Steinhoff has been Managing Director of the HÜBNER Group since 2020. Prior to that, he had extensive experience in the aviation industry covering roles in sales, business development and finance during his 13-year tenure with Lufthansa Technik AG, following 11 years at MTU Aero Engines GmbH.

Steinhoff has worked in Singapore, U.S.A. and Germany. He graduated in Economics from Justus-Liebig University Giessen. He will join the HAECO Group Leadership team headed by Chief Executive Officer, Frank Walschot.

Steinhoff will lead commercial strategies, customer relations, market development and global sales activities for HAECO products and services across the group.

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